I’ve been running some great free masterclass sessions this week, teaching people how to boost their income, grow their sales and increase their revenue with Pinterest. This works for small businesses, entrepreneurs and bloggers and many of them have been taking part in my sessions and learning what they need to know.
Creating an effective Pinterest pinning routine is all part of making this happen.
And it doesn’t happen overnight so that’s why you need to ensure you’re getting it right, and not wasting your time.
So, as there has been such great feedback from the webinars, I thought I’d share some of the tips we’ve covered, here on the blog.
How to Grow your Income with Pinterest:
Ok so let’s break it down. Before you start to see your profits going through the roof, you need to get a few things straight.
Let me tell you about Pinterest.
Pinterest is a search engine not a social media platform.
And what I mean by that is, it doesn’t work in the same way as Instagram, Twitter and Facebook. It is more like Google than any of the other social media platforms. People are using Pinterest to search. They’re searching for answers to problem. They’re looking for solutions, and as pinners of great content, we are going to be there to give it to them.
That’s the main aim. How can your content solve someone else’s problem? If you can figure that out, you’re part of the way there.
Get your profile set up in the correct way.
So it might sound obvious but you really need to ensure your profile is solid and sound. Pinterest doesn’t like a half-baked account, so make sure you’re verified, have a business account and get those rich pins enabled. If you want to succeed on Pinterest you must have those elements working together. When you do, Pinterest is more likely to put your content at the top of search results.
And whilst you’re there, get a great keyword rich description for yourself too. Include your blog or business name just in case anyone is searching for you.
Make some great pins.
It goes without saying that you need a great pin to put out on Pinterest to promote your content. And we’re not all designers. I certainly don’t get this part right all the time, and often it’s a case of trying a few things to see what works.
But make sure your pins are vertical and have beautiful, inspiring, high-quality images. Make sure you own the images too; don’t take someone else’s image and use it as your own. You could get sued.
There are great tools out there to help you get this right. I like to use and recommend Canva. It’s wonderful for creating consistent, on brand imagery, and if you’re not sure about design, it has some great designs you can use for free. Awesome.
Bonus Extra: If you want lots more tips on creating great pins, grab the cheat-sheet HERE
Get pinning regularly.
So it makes sense that you need to ensure you’re pinning content consistently. Both your content and other people’s. Don’t expect great results if you don’t put pins out on a regular basis and just dip in and out at various times of the week or month. Pinterest won’t reward you for it.
So build yourself a routine and make it manageable. Using a scheduler will massively help, and you’ll see huge benefits too. I would highly recommend Tailwind, I absolutely love it! You can give it a go HERE.
How to make money from Pinterest.
Once you’ve got all the above sorted, you can start to think about monetising your Pinterest feed. There are different ways to do this:
Now allowed on Pinterest, you could create a pin and add an affiliate link to it, instead of a link back to your site. You simply upload the pin to Pinterest directly, and then edit the website link. It’s so simple.
Alternatively, build a blog post like ’10 Family Friendly Christmas Party Ideas’, and make a pin. Then add lots of relevant affiliate links into the blog post. Once people start coming to your post from Pinterest, they’re going to want to find out more, click on the links, and make their purchases. Posts like this that add real value to pinners are much more likely to get you good traffic than anything else. People are always wanting ideas, and to be inspired, no matter what your niche.
A great way to make the most of Adsense is to identify your top 10 posts bringing you the most traffic from Pinterest. As pins are evergreen, we know the traffic to these posts is only going to grow over time, so add a google adsense banner at the top of each of them. It’s a great way to create some wonderful passive income, that you don’t even have to think about.
So let’s recap:
- Ensure you setup your profile correctly, including verifying your website, creating a business account and enabling rich pins.
- Create some beautiful, vertical pins using apps like Canva to help you.
- Build a manageable, realistic pinning routine of your content and that from others.
- Start to monetise by adding some affiliate links either directly on Pinterest, or in value-adding blog posts
- Build Google Adsense banners into your top Pinterest referral posts to create lots of passive income
Creating the strategy and getting the setup correct is key for Pinterest to work effectively so I hope this gets you some of the way there.
Bonus Extra: Learn how to build a better strategy with this free email course ‘7 Steps to a Killer Pinterest Strategy‘.
And before you go, why not give this post a pin? Just hover over the image below to pin to your Pinterest feed and share the tips with others.
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