Today I’m so excited as it’s the start of a new venture, and I announce the launch of my FREE Pinterest Course.
7 Steps to a Killer Pinterest Strategy is aimed at bloggers, small businesses (or big!) and entrepreneurs who want to understand how to maximise the potential Pinterest has to offer in growing their blog or business. It’s for anyone who loves to use Pinterest for pleasure, or who has dabbled with some pinning to promote their blog or business, but wants to get more from it.
Writing a course is something new for me, but something I’ve been interested in sharing for such a long time, so I’m thrilled that I’ve finally got it off the ground. But, you might be asking yourself, WHY?
I’m a Home and Interiors blogger, and that’s what I’ve been doing for 4 years now so why do something as different as this? You might wonder what on earth Pinterest has to do what I share on the blog or how I work with brands? Surely it’s just a bunch of pretty pictures that I play with!
If it seems like quite a sideways step let me tell you my 5 reasons for doing this and why it makes perfect sense:-
#1 Game Changing Traffic
In the last 2 years Pinterest has driven over 1.1 million hits to my blog. That’s an awesome amount of traffic. And it’s been relatively easy to achieve. Now you might look at my follower count and say it’s easy for me to do since I have over 987k followers. But actually that makes very little difference, so let me explain.
I started using Pinterest seriously back in January 2012 and my traffic grew a fair bit as did my follower numbers. By 2014 it was a very healthy 100k hits per month with around 70% being driven by Pinterest. At that point I had around 15k Pinterest followers. I’d learned how to use it, understood it’s algorithms and enjoyed making pinnable images and sharing my content.
Pinterest themselves noticed this and I was part of the Featured User campaign in 2014/2015. As every new UK user joined the platform they followed my account. My followers grew to over 1 million in 6 months.
But MY TRAFFIC REMAINED EXACTLY SAME. It hardly changed at all.
Why is that? Well it’s because Pinterest uses a complex algorithm in its feed and we don’t see all the pins from those we follow. So MY followers don’t see all my pinned content, it’s actually found through search, so you see it really doesn’t make much difference at all how many followers you have.
Everyone can have success on Pinterest if they just adopt the correct strategy.
If I can get this kind of traffic, so can others. And that’s why I’ve created this FREE course – to help others, and to share what I’ve learned.
You can find out more about the course HERE
And get access to the course right now by clicking the button!
# 2 Brand collaborations
We all know that a great part of being a blogger is the opportunity to collaborate with brands and share their topics and campaigns when it’s a good fit for your blog and audience. Growing Pinterest and seeing how it’s brought so many new visitors to my site has enabled me to negotiate great deals and collaborations with some exciting brands. And that continues all the time.
I get approached on a weekly basis from brands wanting to work with me and asking how they can get involved with Pinterest. It’s given me much more creative fulfilment and encouraged me to be a better blogger, offering more to clients and brands, and in turn creating much better content for my readers.
If you want to up your game with brands, definitely up your game with Pinterest. You’ll grow your traffic and your follower numbers, which makes you much more appealing to brands and collaborations.
If you’re a small business and want to grow Pinterest traffic, it’s a great way to boost sales (particularly with Rich Pins and now affiliate links) and of course capture those new visitors in a subscriber list. It’s a no-brainer.
# 3 Sharing Knowledge and Expertise
I’ve always loved sharing and helping. In past careers this has always been a key part of a role for me, so doing it now is nothing new. The blogging community is one that shares and supports and I’m proud to be part of that, and want to give something to the community.
In the past 18 months I’ve been invited to speak about Pinterest at various events. From the Britmums blogging conference to a PR company and its clients, and to a Fashion/Home brand and their blogging audience, there has always been an audience keen to understand how to use Pinterest for their blog or business, and to grow traffic and sales.
This September I’ll be speaking at the Autumn Fair at the NEC – a conference for interior retailers – showing them how to use Pinterest, get involved and get the most from it. Many of them will be new to the platform so we’ll be starting from scratch. Exciting stuff!
So whilst using Pinterest successfully has enabled me to share my knowledge, it has also enabled me to grow my income and be paid to do something I love.
#4 Alternative Collaborations
If you follow the blog for the interiors content, you won’t be aware of my love of Pinterest or how it’s completely changed with way I collaborate, share content and work in general. And that’s fair enough. Why should you. But I hope this post goes some way to explaining why I’m launching the course. And why it’s on that topic. In the future, I really hope to deliver some interior focused courses, and would love to know what you’d like to see.
In the meantime, I’m excited about the future.
I’m also thrilled to announce that I’ll be a guest teacher at the No Bull Blog School, run by Sarah Akwisombe, when we launch PIN SCHOOL – a 3 part live webinar school for newbie pinners and bloggers.
There will be more to follow about this very soon, but suffice to say this is extremely exciting and another great way for me to share my knowledge and tips on how to make Pinterest work for you.
I gave a talk at a conference recently about my blogging journey, where it’s taken me and where I feel it’s going. In that talk we chatted about how it’s becoming more and more important for bloggers to find a way to diversify. The market is saturated so as a freelancer I want to do something a little different. I want to be creative, I want to share and I want to ensure I keep doing this as the years move on. I don’t believe I’m going to be able to do that just from blog collaborations alone. I don’t have a huge plan though but just know it’s time to look for something other than just the blog. And so this course has come from that.
7 Steps to a Killer Pinterest Strategy is a short mini course, delivered via email over 2 weeks. It will give you all the background to Pinterest and how it works, how you can setup your profile, make great pins, learn about Pinterest search and formulate a great strategy that works for you.
It even questions what you’re doing already, and gives you tasks to complete before the next step, keeping you on track and building your knowledge. When you’ve finished the 7 steps you’ll be able to download a PDF document with all the information in one place. Great for when you want to refer and refresh your knowledge.
It’s live right now and available immediately if you sign up using this button!
This course is the first in a short series of what I’m offering. Later in the summer I’m launching my full, detailed, more comprehensive paid course – PINSIGHT – Powerful Pining for Brands and Blogs. If you like what you see in the free course, this could be your next step. It will be much more in depth, with step by step tutorials and videos, task sheets and homework. We’ll even be creating a private Facebook community of Pinners just like you!
So, what are you waiting for! Cracking Pinterest for your blog or brand is the surefire way to grow your traffic and subscribers, make sales and exciting collaborations.
And that’s exactly why I’ve launched this FREE Pinterest course.