Design Divas: Eluned Winney from Honey In A Tree

Honey in a Tree

What’s your name? Eluned Winney

How many children and old are they? Two girls aged 1 and a half and 3 and a half.

What is the name of your business? Honey In A Tree

Honey in a Tree

What is your business and when did you start it?

I’m a textile artist specialising in machine and hand embroidery, adding three dimensional elements created using traditional Japanese tie dye techniques (shibori).  At present I’m selling mostly through galleries but I’m now accepting more commissions for bespoke pieces, especially my family trees.  I officially started March 2013, although I had been preparing, designing and stitching for months prior to this.

What was the inspiration behind your business?

I have always loved craft and creativity, especially needle crafts.  Following the birth of my second daughter we made the decision that I would leave my established career (I was Principal Urban Designer for a local authority) to concentrate on raising our family during their precious early years, but I’ve found I’ve been incapable of not working.  For a while I taught babysigning with TinyTalk which I loved and found incredibly rewarding, but I have always dreamed of making a living doing what I love the most and it feels that now is the right time for me to follow that dream.

My work reflects the innocence, purity and joy of childhood and uses a variety of textile techniques to present a clean, simple visual style.  The shibori bubbles and balloons have a magical translucent, floating quality that people haven’t seen before and are captivated by.

Honey in a Tree

Can you share 3 positive aspects about being a business mum?

I can arrange my time around my family commitments and priorities and  am able to give my time and attention completely and exclusively to my girls when I’m not working.  And I get an immense amount of personal satisfaction when people like my work enough to buy it or commission pieces!

Any downsides?

Time management and compartmentalisation are crucial to successfully balancing family and work.  But these are skills that I haven’t yet developed and mastered as well as I need to

How do you keep motivated?

This is my dream.  I sometimes experience moments of self-doubt but I like to think that in five years time I will be a self-assured, successful artist, and I want to present that positive role model for my girls.  I want them to understand that they can achieve anything they set their mind to, and that whatever path they choose, whether a traditional career, something more creative, or something else, they have the tools to make it happen.

Honey in a Tree

Would you change anything you’ve done in building and developing your business?

It’s too early to tell, really – ask me again in a year!

What tips would you give anyone wanting to start their own business?

You have to have courage and absolute belief in yourself, in what you are offering, and in where you want your business to take you.  And don’t undervalue yourself.  People will ultimately accept the value you give yourself as your worth.

honey in a Tree

Thank you so much for sharing your story with us Eluned, and hopefully inspiring other women to start their own business and follow their dream.

If you’d like to find out more about Honey in a Tree then check out the following links:


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  1. Catherine
    August 6, 2013 / 4:08 pm

    Wow, I just love these; especially the girl blowing bubbles.

    • Jen
      August 6, 2013 / 4:14 pm

      They are stunning aren’t they!

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