Design Divas: Interior Designer Kimberley Bell

Hello, and weclome back to our fabulous Design Divas. We took a little break for a while but we’re back with gusto now and today I’m thrilled to introduce Kimberley Bell and her gorgeous fabrics. Kimberley manages to juggle 2 businesses and 3 children and shares some of her tips to a successful business below…….

What’s your name? Kimberley Bell

How many children and old are they? 2, 4 and 6 yrs

What is the name of your business? I have 2: KB INTERIORS and PEONY AND SAGE

What is your business and when did you start it?

KB Interiors is an interior design service started in 2003.

PEONY AND SAGE is my own fabric range started in November 2011.

What was the inspiration behind your business?

Turning my passion of interior design and love of fabrics and colour into my business.

Can you share 3 positive aspects about being a business mum?

  • Working from home and fitting it around your children
  • Turning a passion into a business
  • Seeing direct results to your efforts

 Any downsides?

Very hard to switch off and leave the phone alone and it’s not easy to go on holiday or leave the office!

How do you keep motivated?

Just through the nature of what I do I love doing it, and in the hope that I can make a difference to my children’s future and our financial stability.

Would you change anything you’ve done in building and developing your business?

Not really, I think you learn from all your mistakes and its been relentless hardwork but worth it every step of the way

What tips would you give anyone wanting to start their own design/craft/interiors business?

Be careful not to get carried away in the gorgeousness of it all and make sure it’s a commercially viable business!


Thanks so much for sharing this with us Kimberley. Your last comment is so true; you do have to keep your business head on and don’t always let your passion for your product or service take over. Good luck!

You can find out more about Kimberley’s interior design business at and view all of her gorgeous fabrics and more at

Follow Kimberley on Pinterest peonyandsage and on Twitter @peonyandsage

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