Design Divas: Kate Mills from HobbyHeadz

Today I’m thrilled to have a lovely Business Woman sharing her startup story with us. Her business is still quite new so please show some love and support and check out Kate’s site.

hobbyheadz scooters


What’s your name? Kate Mills

How many children and old are they? Edith (6), Agatha (4) and Winifred (2)

What is the name of your business? Hobbyheadz



What is your business and when did you start it?

I have designed some fun and furry scooter accessories to bring some fantasy to those scooter outings, to help personalise scooters and to provide a degree of cushioning for those occasional falls. It took two years to bring my idea to market and I started selling my first Hobbyheadz in August of last year.

What was the inspiration behind your business?

My kids were really into being knights and they were constantly sword fighting. I had the idea to turn their scooters into trusty steeds and on my sewing machine, knocked up a rather mangy looking horse (now known as the ‘goatatype’ as it looks more like a goat!). I had so many positive comments from kids and parents alike and the odd fight over it in the local park that I felt that I had to turn the idea into a business venture.

Can you share 3 positive aspects about being a business mum?

There is a degree of flexibility in working for myself that allows me to work around my kids. I’m also the only one who puts pressure on myself to deliver and I’m realistic about what I can achieve. Having my own business provides me with a certain type of brain stimulation that hanging around kids all day doesn’t!





Any downsides?

My youngest has just started nursery and she only attends the odd morning, so timing those important phone calls is crucial and on occasion can end in tears (and they’re not mine!). Life is a constant juggling act to try to keep the kids nurtured (no easy task) and to prioritise and cross off tasks on an ever-increasing to-do-list.

How do you keep motivated?

I have a fabulous family and a caring husband who ensure I have my own space to keep me sane. I also do yoga and keep bees which is wonderfully calming.

Would you change anything you’ve done in building and developing your business?

It’s maybe too early to say. I will be making a TV appearance later this year, which will be excruciatingly painful to watch, but hopefully it will bring Hobbyheadz some PR.

What tips would you give anyone wanting to start their own business?

You should always try something, because even if it doesn’t work out, it will probably result in something else working out for you. Do though get proper financial advice and enjoy it!

hobbyheadz horse


Thank you so much to Kate for sharing her story with her, and we wish you the best of luck with your business! You can follow Kate and Hobbyheadz at the following places:



And the Kickstarter Project.


If you would like to be featured on the Design Diva page do drop me a line and let me know at


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  1. Antonia, Tidy Away Today
    May 8, 2013 / 11:16 pm

    What an absolutely fabulous idea! Do the heads just pop onto any scooter? Genius! Good luck to Kate with her business, I think it will do really well.

    Antonia x

    • Jen
      May 9, 2013 / 12:38 pm

      Yep, they just attach to most scooters Antonia, we have one here that we’re reviewing at the moment. 🙂

    • May 9, 2013 / 4:50 pm

      Thanks Antonia, I’m hoping they will bring as much fun to other kids as they have to mine! And yes, they are really simple to attach on to any t-bar scooter. Will hope to get some simple instruction photos on my website shortly but dead easy to fit.

  2. Kay
    May 15, 2013 / 9:08 am

    I simply love these – wondering also whether they will fit on the bigger style scooters. My daughter and I both have scooters – you know it’s surprisingly tiring using one.

  3. May 16, 2013 / 11:45 am

    Hey Kay,

    Glad to hear that you like my Hobbyheadz! And yes they do fit on the larger scooters. Have a look at the photo that i have just added of my daughter with the prototype of one of my new designs on a maxi:

    And I don’t know how I would ever keep up with my kids on a scooter, must get keep you fit, if a little exhausted!

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