Design Divas: Floral Displays by Sarah Jane

Well Design Diva’s took a break for a week due to a very busy blog, but today it’s back and I’m so happy to welcome Sarah from ‘Floral Displays by Sarah Jane’. Sarah has some great advice for being flexible with your business plan, and the value in investing in training. In these difficult economic times there seems to be no shortage of innovative and creative businesses run by energetic Business Mums and I’m passionate about supporting and promoting them as best I can. Over to Sarah……

What’s your name? Sarah Jane Taylor

How many children and how old are they? A son of 18 and twin daughters of 14

What is the name of your business? Floral Displays by Sarah Jane

What is your business and when did you start it?

I started trading in April 2009 creating unique artificial floral displays. My original business idea was to hire displays to companies and charge a monthly fee. However, due to the financial climate I decided to sell my products to both businesses and personal individuals.

I offer a free consultation within a 20-mile radius of St Ives, Cambridgeshire and am able to create bespoke artificial floral displays to compliment style and decor for any room or space.

I also create artificial floral bouquets, corsages and arrangements for all occasions to ensure an everlasting reminder of a special day.

I have recently introduced new products to my portfolio: hand-made bespoke deco-patch photo frames and vases.

What was the inspiration behind your business?

I was a Secretary/PA and my boss retired leaving me without a job so I decided to pursue my love of creating and set up my own business.  I attended various courses and workshops to learn and gather information so to further enhance my business knowledge.

Can you share 3 positive aspects about being a business mum?

  1.  Flexible working hours to fit in with my family
  2.  Being able to use my creative flair
  3.  Having a sense of achievement

Any downsides?

As I work from home I do find it hard to switch off completely at times.

How do you keep motivated?

I thoroughly enjoy what I do and have lots of positive feedback on my creations.

Would you change anything you’ve done in building and developing your business?

I had to change the direction of my business due to an uncertain financial climate.

What tips would you give anyone wanting to start their own design/craft/interiors business?

Research as much as possible with regards to your products or services and find out your local competition. Try to offer something a little different to what they supply.

Gain as much knowledge and attend as many free/low cost business courses prior to setting up as these will prove invaluable in the future.

Get out and about to promote yourself by visiting potential customers and attending networking groups. Be careful to research joining fees with regards to networking meet ups; most will allow you to attend before committing to joining up to see if it offers what you require.

Join online business and social networking groups and promote as much as you can for free. Write informative blogs based around your business or service that can be shared and be active in sharing your opinions/ideas within online forums.

It takes time for a business to grow, so believe in your products or services and don’t let any knock- backs put you off.

Thanks so much for sharing your tips and your story Sarah. We wish you lots of luck with your business and hope that summer Weddings are keeping you busy!

For more information or to contact Floral Displays by Sarah Jane:

Phone: 07762 526265   Email:   Website:



LinkedIn:  Floral Displays by Sarah Jane

Business video:

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  1. mary mansfield
    July 9, 2012 / 11:51 pm

    Well done Sarah. Love the tips at the end and your wedding bouquets are truly my favorite!

    • Sarah Taylor
      July 13, 2012 / 3:44 pm

      Thank you for your kind comments Mary.

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