Review: Serengeti Rug from The Rug Retailer

serengeti rug

rug retailer

wool rug

Graphic print rug

Wool rug close up

I do love a great rug. I’m always on the lookout for interesting, different rugs that work with my decor. I think they’re one of those accessories, like cushions, that really finish the look of a room. But I find it hard to source the right sort of rug. I’m tired of shaggy, deep piled, or flowery rugs. I want something innovative, sophisticated, contemporary and funky.

So, when I was asked to take a look at the selection at The Rug Retailer, I was very impressed and pleasantly surprised. Their range is extensive and there were so many modern, graphic print or geometric styles to choose from. I was completely and utterly spoilt for choice.

I’d decided I wanted to try some colour in our dining room / den and replace the neutral coir style rug that I’d had there for a year or two. It’s a bright colourful room, with very intense feature wall, and other geometric print wall art and cushions. It doesn’t have to match necessarily, just work alongside the rest of the decor and add a bit more colour and texture.

This is the Serengeti Rug in Green, 100% Wool and hand-woven in India. The flat weave pile really appealed to me. The children still play in this room, and deep pile rugs aren’t suitable for many of their toys. Lego soon gets lost in the pile for example! So I was very excited to find this flat weave in a wool, not something I’d come across before.

It arrived well packed, and once rolled out soon lay flat after a few hours. It’s been down a week and we love it. I’ve vacuumed it a few times and there are a few threads coming out but I think this is part of the natural shedding process of a new rug. It feels both soft and hard-wearing at the same time, and I’m really impressed with the quality, look and feel of this wool rug.

Serengeti, if you like this graphic print is available in 6 different colours, and 3 different sizes. This is the medium size, 170 x 120cms and is perfect for a medium-sized room. At £96, it’s a good price too for a wool rug and I’d easily pay this for something so interesting.

As I mentioned, The Rug Retailer has a great selection of Wool rugs, Designer Rugs, children’s rugs and so on, so do check them out if you’re looking for something a bit different. You can find their website here

What do you think of our new rug? Do you like a geometric print rug?

Thanks to The Rug Retailer for gifting me a rug for this review. The words, comments and opinions are genuine, honest and my own.


Jen Stanbrook
Jen Stanbrook

Jen is an interiors writer and blogger and has an insatiable love of home style and decor

Find me on: Web


  1. Jean (notsupermum)
    September 27, 2014 / 12:18 pm

    That’s a very nice rug. I just decided to get rid of a rug we had in the dining room, and now the dog has nowhere to sit when she comes in to see us. I love the design on this one, never heard of the company before.

  2. School Gate Style
    September 27, 2014 / 7:51 pm

    That rug is gorgeous Jen! I’m looking for a new one for our lounge so I’m off to check out The Rugretailer website – great price too! x

    • Chris
      September 28, 2014 / 10:25 am


      Sorry if I’m too late. If you enter Impulse101 at checkout you will receive a 10% discount during September. 🙂

      Kind Regards,

      The Rug Retailer

  3. Clare Mansell
    September 29, 2014 / 4:52 pm

    I love this, it’s exactly what I’ve been looking for for our house! I have been searching fir modern geometric rugs with little success. Off to visit their website now.

    • Jen Stanbrook
      September 29, 2014 / 10:28 pm

      Ooh good luck Clare. I loved their selection when I was looking through the site. It’s so refreshing to find wool geometric rugs 🙂

  4. Donald Horne
    October 8, 2014 / 11:12 am

    This is very nice carpet Jen. It’s precisely what I’ve been looking for our house! I have been looking for fashionable geometric rugs with very little success.

    • Chris
      October 16, 2014 / 6:00 pm

      Hey Donald,

      we’ve extended our Impulse101 discount code to run through October also. If you do decide to purchase a rug feel free to use the code.

      Kind Regards,


  5. Pingback: At last, a plan for our bedroom… » Maybush Studio

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