Do you use Pinterest? If the answer is yes, do you also use it to drive traffic to your blog?
I’ve been using Pinterest for a couple of years now, and once I stumbled on it and how it could deliver my content to a new audience, I was hooked. It’s taken a lot of research and understanding to get it working for me, and I’m not a complete expert at all, but hopefully my experiences and tips will help anyone else hoping to use Pinterest in the same way.
In January 2012, I started pinning images from my blog, and started to understand the best way to do it, in order to make it as appealing as possible. Traffic started to grow slowly, but at the time it was apparent that my pins were bringing in new readers. I kept pinning, changing my strategy as the site developed, and as I found new collaborative boards.
Today I get over 50% of my traffic from Pinterest, and at the time of writing, have just under 1 million followers.
So, read on for some tips on how you can make Pinterest work for your blog.
If you’re going to monetize your blog at all, you need to register for a Business Account on Pinterest. It’s free and simple to convert if you are already a member. One of the great advantages is the ability to use Pinterest Analytics, which will help you identify the pins that are popular, the posts that gain Pinterest traffic and how you can maximise the number of Pinterest users that click through to your blog.
Link your Blog:
Make sure you have linked your blog to your Pinterest account, and it’s verified. It will then show at the top of your profile page.
Apply to Pinterest to gain Rich Pins, which adds extra detail to your pins to make them more useful. It also makes them stand out more, hopefully gaining more repins. It sounds complicated to sort this out, but it really isn’t, and if you run a WordPress blog with a Yoast plugin, it’s even easier.
Add Pin It to your Blog:
It’s obvious isn’t it, and most of us do it now already, but make sure you make it easy for your readers to pin your blog images to their Pinterest account. Add a Pin It button to your images, and to your social sharing buttons.
Create Pinterest Appropriate Images:
So what are they? Well you must ensure you have at least one portrait image from a blog post if you’re going to pin it up to Pinterest. For me, they work best when I add some text onto the image, showcasing the content of the blog post. Depending on your niche or area of blogging, make the image the best you can. Research what others are pinning in your niche, and see what does well. Develop your own images and find what works for you. Add a good description, either through Yoast or the Alt Tag, or when you pin it to your blog board on your profile.
Understand the Smart Feed:
Pinterest recently changed the feed we all see. Instead of seeing everything that’s pinned from those we follow, it now picks off the pins to make your feed more tailored to your interests. It even adds in related pins from those you don’t follow. It means that traffic from your pins won’t be as direct as it was, but will be more of a slow grow. It also means that search is incredibly important. You need people to find your pins via the search option, so use lots of keywords on both your pins and your boards. Don’t repin spammy pins, make sure they lead to genuine content, and resist the urge to use hashtags. They are of no value on Pinterest currently.
You don’t need a huge following at all to get really good traffic from Pinterest, particularly with the new Smart Feed and search options. But if you do want to grow your audience, look at joining some collaborative boards that will give you access to new pinners. Respect the rules of the board, and the board owners and use them to everyone’s advantage. It can be difficult to gain access sometimes; you’ll need to engage with the board owner, share their content or add your name to a specific pin. The rules for joining vary from board to board.
You can check out my other website, jenstanbrook.com for all my latest Pinterest news, coaching, courses and consultancy. Join the free Resource Hub for a bank of useful information. Read the blog for all the latest tips, or sign up to the free 7 Days to a Killer Pinterest Strategy course HERE.
Good luck with using Pinterest for your blog, and let me know how you get on.