Toay’s Wallpaper Wednesday is a little bit different. The image you see above, is from the Supermarket Sarah site, featuring a ‘wall’ designed by duo All The Fruits, in collaboration with Metrocuadro Design. Essentially, the two have come together, bringing some of their featured designs, to create and style this selection. When you look at the image on the Supermarket Sarah website, you can hover over certain items, click through and buy. A fantastic concept for promoting up and coming designers.
Sarah Bagner set up www.supermarketsarah.com in 2009, where she sells and displays all her items on walls. Users simply click and buy. Sarah’s “walls” have spread into public spaces too: bars, galleries, shopfronts and a pop-up store in Selfridges, London’s premier department store.
What initially caught my eye on this wall, were the fabulous Wallpaper designs from All The Fruits. This one, Cut and Paste in Blue, is like nothing I’ve seen before.
Unlike traditional wallpaper designs, where each sheet needs to be matched to the previous, Cut and Paste is designed with no matching required. The collection of colours and patterns has been carefully thought out so that pieces don’t need to be aligned at all. Just cut your piece to size and line up on the wall to the previous. You don’t even need to add any glue, as they come ready pasted. Genius idea!
Cut and Paste retails for £125 per roll, comes in various colourways, and is currently available on the All The Fruits wall at Supermarket Sarah
You can also find more out about All The Fruits and their designs on their own website allthefruits.com
What do you think to this idea? Your thing or not?