My QVC Presenting Journey

I’ve not really posted too much about the presenting work I’ve been doing on QVC in the last year, so thought it might make an interesting post for you, particularly if you would like to see behind the scenes, or even if you fancy pursuing something like this yourself.

qvc guest presenter jen stanbrookIt all began just over a year ago when I was approached by an agent to come and do a screentest at their offices. The job was for a Freelance Guest Presenter on the live shopping channel, QVC. Not one to turn down an interesting opportunity, I went along and gave it a go.

The initial screen test was simple enough. Learn a little about how QVC works, bring along a prop and be prepared to chat about it and ‘sell’ it in the QVC way for about 10 minutes. It was very relaxed and informal but it was filmed and of course, it went off to QVC to see if they liked it. I’d taken a favourite cushion, learned a little of the designer’s background, the collection, the product itself and ways in which the potential customer could feel attached to it. I was called in for the next stage.

QVC Jen Stanbrook guest presenterA month or two later I was invited to the official QVC screentest down at their studios in Chiswick Park, West London. Now this felt much more daunting! I’d been sent a selection of Yankee Candles (a big, very successful home brand on QVC for many years) and asked to prepare. Everything has to be bigger and larger than life on TV, including what you wear, how you talk and even how you smile. It’s a strange thing to get used to, and when you’re nervous it’s even more difficult.

I took my candles and was introduced to Sara Griffiths, a QVC presenter who was taking time out from TV to run the screentest with me. She was great, put me through my paces, offered some advice and gave me some valuable feedback. The whole session lasted over 15 minutes and was totally EXHAUSTING. With both a cameraman and director, we paused halfway through to regroup and get a better shot. Remembering the product information was incredibly tough (I’d only had it for 2 days), relaying stories and fun, emotional anecdotes, whilst still smiling, being natural, and not looking at the camera was so tough. Still I must have done something right because they all gave me great feedback on the day, and a few days later I was invited to come along to a Training Day; the last step before going on live tv.

Flair Rugs QVCQVC runs with Presenters who front the show, and a myriad of Guest Presenters who either work for, or represent a brand. You may be interested to know that Kelly Hoppen herself will often run as a Guest Presenter when her products are being showcased. The two presenters work well together, talking in depth about the products as well allowing the viewers to really connect with them and the items being sold. It’s not a hard sell and it works so well.

The training day was excellent, good fun and packed. There were a few other bloggers working with different brands, some existing guest presenters on a refresh, and a few brand ambassadors, and celebrities too! Simon Biagi shared some invaluable experience and advice, and we underwent another presenting session in front of the cameras and whole team.

QVC Live Flair RugsTo be honest, nothing prepares you for your first time on live TV though. This happened for me in September. QVC paired me with home brand Flair Rugs, and I’ve now done 3 shows with them, and another coming up later this month. That first show took a huge amount of preparation, learning the product information, ensuring I had enough interiors information and trend knowledge, as well as ways of using the rugs in your home. I was on for just under an hour, selling 7 different products and whilst it might seem like ages, the time absolutely flies by.

Studios are very quiet, with just the two presenters, floor manager and camera person. The director and producer are linked via your ear piece. My experiences so far have been wonderful, and very calm. I don’t have to listen to anywhere near the information the Presenter does, but just take my lead from them, and ensure I get in all the relevant information I can, trying to connect with the viewer.

QVC dressing roomIt’s a long day. Usually around 12 hours from door to door with my train journey, and having to be at the studio 2 hours before I go on air. It’s a busy time though, checking out the set with the floor manager, talking to the producer and director, getting dressed, doing hair and makeup and of course, watching the show in the Green Room. It’s always a quandary knowing what to wear, but I was thrilled to be in my new Windsmoor and Paul Costelloe dress for the last show. It was elegant, comfortable and went perfectly with my favourite shoes too.

Dressing room Paul Costelloe

I can’t embed any video in this post, but if you do want to see me in action you can click HERE or HERE to see selling Flair Rugs live on TV.

So there we have it, I’m back on QVC on 24th February, and hopefully working with lots more brands in the coming year.

Thanks to Windsmoor for sending the dress – it was a pleasure to wear it on my last show. 

Jen Stanbrook
Jen Stanbrook

Jen is an award winning digital publisher and has been creating interiors and home decor content for over 10 years.
She has an insatiable love of home interiors, has worked with hundreds of brands, and currently supports many bloggers within the creative industries to share their expertise through writing.
She spends most of her time in her little garden office pod, has 2 daughters and 2 (fighting) cats.

Find me on: Web | Twitter | Instagram


  1. Catherine
    February 1, 2016 / 3:23 pm

    What a fabulous, ongoing journey! Thanks for sharing x

    • Jen Stanbrook
      February 2, 2016 / 10:46 am

      Thank you lovely lady, glad you enjoyed it xx

  2. Rachel
    February 1, 2016 / 7:40 pm

    Oh my goodness, you’re so brave, Jen. What an amazing thing to do. I must tune in next time you’re on!!!

    • Jen Stanbrook
      February 2, 2016 / 10:47 am

      I find the actual event really great fun, but the day before is so nerve racking! Thank you x

  3. Stephanie
    February 1, 2016 / 7:43 pm

    That is so cool, well done on going for it! You must be super proud, My husband Auntie is a QVC addict and is always watching it, I have been trying to explain who you are and what you look like! Now I can show her a picture of yon no there and tell her to tune in on that day!

    • Jen Stanbrook
      February 2, 2016 / 10:48 am

      Ooh yes do tell her. I have lots of friends’ relatives tuning in now, it’s lovely to hear about so many people who watch the channel.

  4. Emma
    February 1, 2016 / 8:45 pm

    Wow what an amazing and exciting job. You must be so proud 🙂 I will look out for you next time I pop on QVC

    • Jen Stanbrook
      February 2, 2016 / 10:48 am

      Thanks so much Emma.

  5. Carole
    February 2, 2016 / 10:57 am

    Well done, what an amazing opportunity. I could never be in front of a camera without totally freezing up, haha! x

  6. Karen - Making Spaces
    February 2, 2016 / 11:08 am

    You are SOOOO good on TV Jen. This is something I would be absolutely terrible at. But you were so natural. Congrats on getting through all the interview stages, I shall look forward to seeing you on my telly box again later this month!x

  7. Carole
    February 2, 2016 / 12:06 pm

    Brilliant Jen! You are such a natural in front of the camera and you look gorgeous. x

  8. Geraldine
    February 2, 2016 / 2:20 pm

    So pleased you posted this Jen. You’re such a natural at this. One of these days I will venture down the You Tube route , been meaning to do it. I guess like you say, just have to do it right? Nothing can prepare you. xx

  9. Amanda
    February 3, 2016 / 10:29 am

    I am so incredibly proud of me. You are just the best presenter Jen, such a natural! I wish I had 1 % of your talent!!

  10. Arianna
    February 5, 2016 / 10:24 am

    I found this really interesting Jen – I can’t wait to see it when back in the UK! I’ll need all the tips I can get as I am hoping to start a Youtube channel but I’m definitely not a natural in front of video! Anyway you look absolutely stunning and I couldn’t help notice the bang on nail colour 😉 xxx

  11. Hollie
    March 3, 2016 / 2:27 pm

    Wow, this is fantastic Jen! What a natural you are!

    • Jen Stanbrook
      March 4, 2016 / 11:39 am

      Bless you, thanks so much Hollie xx

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