I’ve been sitting on this post for a little while now, so I’m really excited to be able to share a project I’ve been working on with Magnet Kitchens. I filmed a couple of short videos on the set for Magnet’s brand new TV ad campaign which has just been aired. My films won’t be on TV but will be used online and will showcase some of the features of the wonderful new kitchen designs.
Today, I want to talk about a brand new feature in the new kitchen range, the Magnet Kitchens Cabinet Plus, which I absolutely adore. This was probably my favourite feature of all, and it’s an innovative, clever design that helps you make the most of your kitchen. If, like me, you love to have all our bits and pieces neatly stored away, then you’ll love this feature too.
What is Cabinet Plus?
Cabinet Plus is designed to allow beautifully crafted shelves to ‘drop down’ from a hidden compartment in the wall cupboards. At the touch of a button the cabinets slowly lower into position to allow you access to their contents. You can leave them there whilst you are cooking or tidying, and then press the button again so they slowly disappear back out of view. Isn’t that an amazing idea?
Here’s what the kitchen looks like before you press the button and lower down the shelving units. You would never know they were there. And then here is the after once the cabinets have been lowered:
I think it’s obvious that there are multiple advantages to a design feature like this. As I mentioned, it’s a great way to keep your kitchen surfaces clutter free. If you don’t like having too many pieces out on display the cabinet plus is a great option for you. Furthermore, I love the fact that whatever you choose to display here will remain clean and grease free; I’m not a fan of wiping down all the bottles that get sticky from kitchen grime. And then of course, you’re making life easy for yourself, particularly when you’re cooking and want easy access to ingredients. No more rummaging at the back of the cupboard for oils and sauces that you were sure you had, but now can’t find.
The shelves themselves have a flexible solution and you can tailor the design to your needs. Why not create a hidden wine cabinet complete with glasses for a sneaky tipple when you’re cooking? Or create an area for keeping cooking notes and recipes that are easily accessible at the touch of a button.
This product really plays into the latest trend of minimalising versus maximalising where even the most minimalist space can become instantly practical without compromising the overall design.
So here it is, finally I can reveal the filming I’ve done with Magnet Kitchens, showcasing their Pull Down Unit. It was a fun day; I got to have my hair and makeup done too, and the crew were friendly and relaxed.
I also have some images that were taken of the set on the day, which gives you a sneak peek of the new Magnet Kitchen, all gloss white, grey and copper knobs, which was gorgeous. And if you keep an eye out, you’ll spot the exact same set in their new 2016 TV ad – minus me though.
And pop back for more in a few weeks when the second video is published and I’m talking about another innovative feature in flexible kitchen design.
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