Today I am thrilled to welcome Sharon and her rockin’ cupcake business to the Design Divas spot. Not only are Sharon’s cupcakes individual and eye catching, Sharon is sharing her experience and knowledge with others who are interested in setting up their own cake making business through her brand new business course. Read on to find out more….
What’s your name? SHARON PARK
How many children and old are they? My daughter Lucia is 7 years old.
What is the name of your business? Love Lucia’s Bakery
What is your business and when did you start it?
Love Lucia’s bakery specialises in delectable custom made cupcakes. Our cakes are far from the ordinary they are fabulously indulgent, cool and injected with a serious dose of sex appeal. We are known for being more rock and roll rather than your typical twinkles and sprinkles. The collection has been inspired by modern day icons, music, fashion and the street. We also freshly bake subliminal brownies, cookies, muffins and sumptuous larger cakes.
We are about to start running a one day business course on ‘How to start a cake business’ with all the fundamental information you will require to quickly get up and running.
The business started in 2011.
What was the inspiration behind your business?
My career prior to having my daughter was based in global PR/Marketing and Events working with high profile brands and individuals. It was really hectic at times and I remember working 107 hours per week during some projects. So when Lucia was born in 2005 I decided to return back to work on a part time basis which enabled me to spend some quality time with my child and take a bit of a step back with work.
When Lucia was around 4 years of age, we started baking and began really enjoying the creative process plus had great pleasure handing out our cakes to friends and family. Lucia has an amazing eye for detail and she would work on lots of designs for the cakes which for a child at that age was astonishing. We even went on a Chocolate course together which was a fabulous experience to share.
I began starting to focus more on the cake industry and would be at events thinking ‘I could make better cakes that would have much more of an impact’ so I decided to take plunge and create Love Lucia’s Bakery after some gentle persuasion from my friends and family.
My main inspiration behind my business is Lucia first and foremost. Secondly, I was really passionate about creating cakes that not only have the wow factor but tasted just as good so it was a challenge to ensure that both lived up to any expectations.
1. Being able to set an example for my daughter. The ability to share and demonstrate (when she is at the age to understand) work ethics including; determination, setting goals, discipline, strength whilst being honest and grateful.
2. Working for yourself provides great flexibility especially around family.
3. Networking with other business mums. I’m about to start work with MumpreneurUK as a Surgery Consultant advising other mums in business which is quite exciting.
Never enough time in the day to do everything.
How do you keep motivated?
I am generally a motivated person anyway however, seeing results and achieving goals definitely helps. In addition to the smallest gesture i.e. a simple thank you note !
In hindsight, I should have had an absolute clear vision of where I wanted to take the brand. Given that I was completely new to this type of industry, I started at looking at what my competitors were offering and became a bit of a ‘follower’. Now, I feel that I’m a leader and am really confident in our products both in taste and appeal. At times I would say that I was sidetracked in respect of purchasing items that I didn’t necessarily need in the long run. Again, had I known my positioning, I could have saved myself some pennies along the way.
Had there have been an affordable business course that provided me with all the information I now know, I would have jumped at the chance of attending. I did go along to one course which was run by a Cupcake company which was useless, they emphasised too much on the ‘how’ of baking rather than important business factors. So now, I am setting up my own one day business course on how to start up a cake company and I’m delighted to be able to share all of my experience with other new business starters.
What tips would you give anyone wanting to start their own design/craft/interiors business?
1. Research as much as possible. Not just on the net but get out and start meeting people, go to shops, events, speak to your competitors, attend Trade Fairs etc. Your knowledge on the business will be instrumental in your development and growth.
2. Establish your USP – competition is tough so make sure you have a really clear vision on how you are going to stand out from the crowd.
3. Be patient – it’s not going to happen overnight and stick with it, you’ll have times where you will be questioning whether you’ve made the right decision but if you’re passionate about what you do, as I am, the doubt will dispense very quickly.
4. Invest in a good website – it’s your catalogue to the world so ensure that you take everything into consideration i.e. build it with e-commerce, good photography, key words etc. And understand the importance of social networking from the beginning and not half way through the process of establishing your business.
5. Consider joining your local Chamber of Commerce – The Coventry & Warwickshire Chamber of Commerce have been invaluable in supporting my business. They are extremely pro-active and great value for money in respect of the return.
Contact Tel: 07919 202608
LinkedIn: Sharon Park
Business course: One day – contact Sharon Park for further details.
Thank you so much for sharing this with us Sharon. There are many cake making and cupcake businesses out there but you seem to really stand out from the crowd.
If you would like to contact Sharon about her cakes or her One Day business course do get in touch on the details above. If you would like to be a featured Design Diva on the blog here, drop me an email at firstname.lastname@example.org