Behind the Scenes: A Day in the Life of Oak Furniture Land

There are many aspects of blogging that are huge fun, and I’m really lucky to have found a job that I love after several careers that weren’t so enjoyable.

Part of what I love so much about this work is liaising with different brands and companies, and getting a look behind the scenes.

This is exactly what I did last week, when I was invited along to the epicentre of Oak Furniture Land, a company that I’ve been working with for a little while now.

Along with two other amazing design and home bloggers, Carole from Mademoiselle Poirot and Kimberly from Swoon Worthy, I’ve been writing the Oak Furniture Land blog for almost a year now. I’ve also been very busy writing about lots of new sofas about to hit the market (but more about that another time!).

So back to the visit. I thought it might be interesting to get a behind the scenes look at what happens at a company like Oak Furniture Land.

The Background:

OFL Warehouse

Oak Warehouse

Chair Warehouse

The first thing you can see from these images, I’m sure, is the enormity of this business. Oak Furniture Land is vast! These two warehouses in Swindon house stock that fulfill orders from both the website and stores (excluding sofas) ensuring short lead times and a very quick turnaround. Part of the JB Global group, they have their own distribution company so keep everything ‘in house’‘. It’s quite something to see.

The Styling:

As we discovered more about the company, it was clear that everything about this business is done on a huge scale.

We met Andy, the resident stylist and photographer who, currently, has the unenviable task of photographing all permutations of dining set for the website. Aside from selecting their choice of table and then chair, customers are also able to select their preferred seat pad from the range of fifteen. That’s a lot of choice!

Andy on setChairs

Seat pads

Dining set styling

Bloggers’ Styling:

These company visits are usually good fun for bloggers, and this one was no exception as got to have a play with the products, and did some of our own styling. I was visiting with the very lovely Karen from Would Like to be a Yummy Mummy and we had good fun with this task.

First up, the dining room set consisting of the gorgeous Mantis Light Mango dining range, complete with sideboards:

Here’s the before –

Dining before

And what do you think of the after?

Dining after

Dining makeover

Do you think we did a good job?

We also got to play around with a bedroom set too, this time the Windsor Brushed Oak bedroom range:

Bedroom styling

Bedroom after

I have to admit, we don’t have any solid oak furniture in our home, but seeing this set in the bedroom has really opened my eyes to the possibilities on style, and the quality and durability of the pieces. Having written about it from images for so long, it was refreshing to see the furniture in the flesh. I am drawn in!

The Stores:

And finally, it’s good to see how all of this background work transpires into the presentation for the customers. The stores are packed full of Oak Furniture Land pieces, from dining sets, to living room collections, and of course, the OFL Sofas, made to match.


Store scene


Behind the scenes

A big thanks to the guys at Oak Furniture Land for treating us to a fun day out, and a good look behind the scenes at how the company operates. The bottom line of course, is the quality of the product and the pricing. Having seen it, and played with it, I can say it’s very well made. And not having considered solid oak furniture before, I was pleasantly surprised with the range of styles and the craftsmanship of the pieces. Prices are very reasonable too, probably more reasonable than you think.

I do like to be surprised by a brand!


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  1. Junalin
    July 22, 2014 / 8:06 am

    Wow!. Fantastic. Love all the design.

  2. July 22, 2014 / 1:51 pm

    It was lovely to meet you and a great day out. Love all your photos and will be following your blog from now on x

  3. July 23, 2014 / 12:29 pm

    Such a fun day out and I love the photos you have taken, you have done the range proud.

  4. Manneskjur
    July 23, 2014 / 12:57 pm

    I love this sneak peek behind the scenes Jen – really makes the brand seem more personable too x

  5. July 23, 2014 / 3:47 pm

    That looks so much fun and it’s great to see what actually goes on behind the scenes!!

  6. July 24, 2014 / 8:45 am

    ooh looks gorgeous

  7. July 24, 2014 / 9:53 am

    What an amazing opportunity, it’s funny to see what goes on behind the scenes when most people will only ever think about what is in the showroom or the photo on the website. I loved your styling, it certainly made the scene more appealing.

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