Alternative Woodburning Stove from ImaginFires

So, are you like me? Do you start decorating jobs and then never finish some aspect of them? Yep, that’s what I tend to do. Some of that is down to budget and running out of funds at the time, and then the rest is down to becoming blind to the unfinished job and learning to live with it.

Take our dining room. We decorated this originally over 10 years ago and opened up the fireplace, knocking a space ready for a log burning stove.. the perfect spot for it. But we ran out of money and couldn’t afford to put one in. The chimney would need lining and so it wasn’t something we did. And the we got used to the empty space, and filled it with candles and other pretty things.

Now however, there’s a different story. Now we have a bioethanol woodburning stove from ImaginFires that needs no special installation or preparation.

This particular model is the Pembrey  which you can see HERE, and as I said it needs no installation at all, simply unbox, set up the fuel container and slide it into place. There’s not chimney lining involved and no special requirements.

Key Points:

  • Free standing, easy to reposition
  • Smoke Free
  • Glass stays clear, doesn’t get smoke filled.
  • Fuel box uses new Fybrax Non-Spill technology: Absorbs all biofuel and eliminates risk of spillage.
  • High grade steel bio ethanol fuel box (1 litre capacity), with integrated outer tray for additional safety.
  • Integrated flame control to adjust the flame height and intensity (using the tool supplied).
  • Tested by TUV,  the German world class testing laboratory, to conform to the new safety standard BSEN 16647.
  • 1 Litre capactity, burns for approximately 3.5 hours (depending on location, air flow etc).
  • Heat output: approximately 3.0 kw (same as an electric heater on medium setting).

Also included here with my set up are some ceramic logs. They’re not real and don’t burn. They’re there to give the fire a sense of authenticity and cover up the fuel box a little.

So whilst the flame isn’t a ferocious as a real log burning stove, and the heat output is more like an electric heater than a real fire, there’s no mess to clean up, no soot or smoke and of course, no installation costs.

As with any flame there are safety precautions to adhere to. Always follow instructions and put out the flame using the tool supplied, and don’t return to it for at least half an hour when it’s completely cool. And don’t refill the fuel box for at least 3 hours.

So what is Bioethanol fuel? Well it’s a renewable energy source made by fermenting the sugar and starch components of plant by-products, usually sugarcane and grains. Biofuel is also widely considered to be a more environmentally friendly fuel than many alternatives.

In terms of burning time, generally a 1 litre bottle of fuel will last for 3.5 hours. It does depend on how ‘open’ you have the fuel box and whether there are any draughts of course, but that gives you a good idea. 12 litres costs around £55.

Whilst it’s not going to replace your central heating, the Pembrey does give out a gentle heat, fills our empty fireplace at a low cost, and creates an atmosphere that was lacking in the room.

Currently, at the time of writing, this fireplace retails for £449.

If you’re interested further in bioethanol fireplaces, do check out the ImaginFires website and take a look at their full range, including woodburning stoves of all shapes and size and some very contemporary free-standing fires too.

Disclosure: I was provided with the fire and fuel as part of this review. Thank you for supporting the brands the make the blog possible. 

Jen Stanbrook
Jen Stanbrook

Jen is an award winning digital publisher and has been creating interiors and home decor content for over 10 years.
She has an insatiable love of home interiors, has worked with hundreds of brands, and currently supports many bloggers within the creative industries to share their expertise through writing.
She spends most of her time in her little garden office pod, has 2 daughters and 2 (fighting) cats.

Find me on: Web | Twitter | Instagram


  1. Wedding Photographer Essex Greg Coltman
    February 15, 2017 / 4:47 pm

    whoa. That’s pretty cool. Just ben looking at woodburners and then came across this. Thanks for sharing

  2. Ann Marie
    February 15, 2017 / 7:47 pm

    Hahaha… this post made me laugh so much, because I’m just like you. I also get used to unfinished projects and so they often stay unfinished for a long time. I even did the same with my space for a fireplace… it’s still filled with candles and fairy lights. It’s good to know I’m not the only one like that 🙂

  3. Best product
    February 17, 2017 / 5:52 am

    I love how patient you are and how you can envision a job and then see it through! Thank you for the inspiration.

  4. Luke
    October 27, 2020 / 3:50 pm

    Great review, we recently had a new wood-burning stove installed and absolutely love it, I know you mentioned that bioethanol acts more like an electric heater than a roaring gas fire but are you satisfied with the heat output? Would you recommend bioethanol is you wanted to get your room nice a toasty during the colder winter months?

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