9 Steps to the Perfect Rental Property Decor

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When done correctly, owning a rental property can be a lucrative business. To get the most from your investment, however, furnishing it correctly is vital. Furnishing a rental property isn’t just about picking out furniture and decor—it’s an artful balance between aesthetics, functionality, and practicality. The choices you make when furnishing your rental can have a significant impact on your property’s appeal, rental income, and the overall experience for both you and your tenants. The right furnishings can attract quality tenants, justify higher rent, and reduce turnover, ultimately contributing to your bottom line.

Follow these tips to transform your rental property into a sought-after, comfortable, and profitable living space.

1. Know Your Target Market 

Before making a plan of how you intend to furnish your unit, take a look at the market and consider the demographics and lifestyle of your potential tenants. Are you targeting students, young professionals, families, or retirees? Understanding your target market will help you choose the right furnishings. For example, if you’re targeting students, consider space-saving furniture and study areas. However, if your demographic is retirees, you may want to consider wheelchair-accessible bathrooms.

2. Keep It Neutral 

When choosing a color palette for your rental property, it’s best to keep personal taste and the latest trends out of it. These may not appeal to everyone or can quickly look dated. Instead, choose a neutral color palette for walls, floors, and major furniture pieces. Neutral tones are versatile and appeal to a wider range of tenants. They also make it easier for tenants to visualize their belongings in the space and personalize the unit with their own decor.

3. Choose Easy-to-Maintain Materials

While you’ll hope your tenants will take care of the rental property as if it were their own home, that’s unfortunately not always the case. To protect your investment and reduce the amount of maintenance and replacements required between tenants, choose furniture and materials that are easy to clean and maintain. Stain-resistant fabrics, laminate flooring, and durable finishes can make your property more tenant-friendly and holding up to wear and tear. 

4. Include Adequate Storage

A big factor often overlooked when it comes to rentals is storage. A rental can be nearly perfect but a lack of storage can be the one thing that turns renters away. Make sure you have enough storage space for potential tenants to store their belongings. If your unit does not have loads of closet space, consider adding pantries and cabinets, either free-standing or in-wall. This can be very affordable and last for 10+ years, a great investment to set your property apart from other small units.

5. Consider Comfort

While you want your rental to look good and attract potential tenants, comfort is ultimately key to snagging long-term renters. In a competitive rental market, comfortable furnishings can set your property apart from others. Prospective tenants are more likely to choose a rental that offers comfort and convenience. Comfortable furnishings can significantly enhance the overall tenant experience. When tenants feel comfortable and at ease in their living space, they are more likely to be satisfied with their rental, leading to positive reviews and potentially longer tenancies.

6. Quality Over Quantity

Invest in durable, good-quality furniture that can withstand wear and tear. While quality furnishings may cost more initially, they can save you money in the long run by reducing the need for frequent replacements and renovations. Plus you’ll attract better tenants; well-furnished properties with quality items often command higher rental rates and tenants are willing to pay more for a rental that offers comfort, durability, and style. 

7. Provide Basic Appliances

In a furnished rental, it’s important to include essential appliances like a refrigerator, stove, dishwasher, and washer or dryer. These appliances are expected by most tenants and can justify charging a higher rental rate. When tenants compare different rental options, having a washer-dryer for example could sway their decision in favor of your property.

8. Invest in Safety and Security

When it comes to your rental unit, safety, and security is essential to keep both your tenants and your property safe and secure. The safety and security of tenants should always be a top priority for landlords. Providing a safe living environment ensures that tenants feel comfortable, protected, and valued, which can lead to longer tenancies and positive reviews. Not only are some features required by law, but some like smoke detectors, can give you peace of mind and ultimately protect your property investment. Install secure locks and doorbell cameras as well as necessary safety features like smoke detectors, carbon monoxide alarms, and fire extinguishers.

9. Hire a Property Manager

Hiring a property manager for your rental property can be an invaluable aspect of your rental business as it brings expertise, time savings, and peace of mind to the often complex world of property management.

Experienced property managers like those from Utopia Management can efficiently handle tasks such as tenant screening, rent collection, maintenance coordination, and compliance with local laws, reducing the workload and stress on landlords.

They also possess market knowledge and marketing skills that can lead to shorter vacancy periods and optimal rental income. In addition, property managers can act as a buffer between landlords and tenants, addressing issues and disputes professionally while ensuring the property is well-maintained and compliant with regulations.

If you like this then check out:

Preparing a Rental Property for Student Tenants

How to Furnish a Rental Property

The Complete Guide on Being an Airbnb Host


Jen Stanbrook
Jen Stanbrook

Jen is an award winning digital publisher and has been creating interiors and home decor content for over 10 years.
She has an insatiable love of home interiors, has worked with hundreds of brands, and currently supports many bloggers within the creative industries to share their expertise through writing.
She spends most of her time in her little garden office pod, has 2 daughters and 2 (fighting) cats.

Find me on: Web | Twitter | Instagram

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