Design Divas: Dorothy and Theodore

What’s your name? Dorothy & Theodore run by Sally Hall and Emma Fear

How many children and old are they?

Sally – Dalton aged 4 and Belle aged 6 months

Emma – Sophie aged 3 and Joshua aged 8 months

What is the name of your business? Dorothy & Theodore

 What is your business and when did you start it?

Dorothy & Theodore is an online shopping boutique which specialises in stylish, beautiful but still practical products for parent and child.  At you will find everything from furniture to clothing, traditional toys, home accessories, stationary, jewellery and edible treats along with some really special and unique gifts such as a traditional handmade rag doll who can be personalised with a choice of hair colour and style, skin colour and eye colour, or cufflinks made from your child’s drawings and doodles.  We have been trading since 15 September 2011 – an odd date to have picked given it was 1 week before Sally gave birth and just 5 weeks after Emma had!

What was the inspiration behind your business?

As parents, it became evident first hand that there was currently no one place which offers a one stop shopping solution where parents, relatives and friends can purchase beautiful products with children in mind.   Sharing frustrations over coffee and cake one afternoon led to the idea for Dorothy & Theodore; a new e-commerce website ( created specifically to address this gap in the market and we are delighted to have been able to discover and share some truly amazing products.

Can you share 3 positive aspects about being a business mum?

  1. There is huge sense of satisfaction and pride in being able to do something that people comment on so positively.   It’s really satisfying when other mums (and people in general) tell us they love the site and what we do.
  2. Working around the children – when the babies sleep and the toddlers are at pre-school – we work!  Although we are less efficient during periods of teething!
  3. It is wonderful to be able to set your own standards for how you wish to work and behave, and therefore be a great role model for your children for the future in this regard.

 Any downsides?

Less sleep!  If there’s work to be done, you have to find the time to do it and as a Mum, naturally the children come first so we tend to find ourselves working when we should be sleeping or relaxing.

We have to be disciplined about walking away from the Blackberry!

When you are passionate about something and you see it as part of your (and your children’s) future, it is really hard to switch off.

How do you keep motivated?

Our children are our real source of motivation.  We want to make them proud of us and show them that anything is possible if you really put your mind to it.

 Would you change anything you’ve done in building and developing your business?

We are really happy with the decisions we have made so far.

 What tips would you give anyone wanting to start their own design/craft/interiors business?

Be prepared for it to be more hard work than you anticipate, particularly in areas that you may not necessarily enjoy.  It is not just about doing what you love – you have to be prepared to put in the leg work too.  And remember, it takes time.  Sadly, success does not happen overnight!!

Fantastic story! Thank you for sharing it with us Emma and Sally, and good luck for the future. I hope you inspire other mums with young babies to follow their dreams – you are proof that it really can be done.

If you want to find out more about Dorothy and Theodore you can visit their website or find them on on Facebook: and by email:

Sally Hall:

Emma Fear:

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  1. December 19, 2014 / 9:56 am

    I love your blog and all the useful reviews you do, such as online shopping boutique by Dorothy & Theodore.
    Their teddy doll selection is interesting.

  2. March 12, 2016 / 6:16 am

    wow such a great and awesome articles thanks for share this things

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